Amid all of the talk about India and China, one of the biggest potential growth markets in the world is in Africa. A resource boom has meant more investment, and the area is projected to grow rapidly for years to come.

The Comcraft Group is one of the continent's largest

home-grown companies, worth more than $2.5 billion with a presence on three other contents. In an interview with Knowledge@Wharton, CEO Manu Chandaria explains the secrets to his success.

The potential is definitely huge, Chandaria says:

"Africa is growing: Out of the top 10 most important investment destinations today, six are in Africa. [Among those are] Kenya, Angola, South Africa and Nigeria. There is huge potential right now. Everybody is rushing towards it because Africa now has a more stable political climate than ever before. Furthermore, nearly all developed countries are finding it extremely difficult to grow, but Africa is expected to grow probably at 6 percent in the coming years."