GTP African Textiles & Prints on The Rise

GTP creates, manufacture and distribute beautifully crafted authentic African textiles and prints. They’ve been dressing Ghanaians since 1966. Designers, dressmakers, seamstresses and tailors turn GTP’s original, high-quality fabrics into sumptuous dresses, shirts and accessories for a wide fashion-conscious consumer market in Ghana, and

abroad.
GTP is a trading name of Tex Styles Ghana Ltd (TSGL) formerly known as Ghana Textiles Printing Company Limited (GTP). The company was incorporated in January 1966 as a wax printing business and remains the foremost textile company in Ghana and a leader in the wax prints market.
TSGL has two main product lines, Wax Prints and Fancy Prints. The company distributes and markets the GTP brand at home in Ghana as well as to other countries such as Togo, Benin, Burkina Foso, Cameroun, Niger, Angola, USA, and so on. With a high market share of between 35-40 in the wax segment, GTP is a very strong brand and has four sub-brands, namely: GTP Nustyle, GTP Adepa, GTP Safoa, and GTP Nsroma with each addressing the peculiar needs of various segments of the textile market.

GTP Nustyle is the flagship brand targeted at the young and young at heart. It is characterized by bright colours and fresh designs. GTP Adepa is targeted at the more matured and conservative consumer. This fabric is characterized by classic designs and comes in one or two colour prints; GTP Safoa is targeted at the discerning consumer who wants a simple African print and people who celebrate the birth of a child or some other joyous occasion. It is a wax print that comes in just the base colour. Last but not least is GTP Nsroma, which happens to be the only Fancy print among the four brands. It is for special occasions such as funerals. Then, there is GTP Institutional for users such as churches, educational establishments and corporate bodies.