Drinkers move to the can

The beverage market in South Africa is experiencing a dramatic period of change as consumer drinking habits are moving more and more towards a can preference.

Despite holding a relatively small share of the total beverage package market, factors such as innovation, new introductions and significant promotional activity are driving the ever-increasing demand for aluminium beverage cans.

A growing variety of brands, such as Energade, Game and Savanna, has recently become available in cans and contributed to the current can demand in the market. Savanna's move to aluminium cans after many years of only being available in glass clearly emphasises this shift in consumer demand.

"Business needs to invest in good infrastructure, equipment and the skill level of their employees if they want to be sustainable and competitive in their efforts to meet the needs of the growing market and consumer demands," said Klaus Hass, Marketing Director of Nampak Bevcan. Successfully managing these factors is the key to dealing with the current growth of canned beverage packaging.